Coke's 'One Brand' push part of global rethink of marketing strategy
Coca-Cola moves to 'One Brand' strategy, scrapping individual brand campaigns
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/cloudfront-us-east-2.images.arcpublishing.com/reuters/BFQM7U6DBJIYJMRT5XJY3YCDOE.jpg "Coca-Cola and McDonald's left Russia. Their brands stayed behind | Reuters")
Coca-Cola and McDonald's left Russia. Their brands stayed behind | Reuters
Coke, Adidas, Visa and McDonald's get their global vs local World Cup ad strategies put on trial
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Coca-Cola revamps entire range as it sticks by unified pack strategy
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Marketing Mix of McDonalds
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Coca-Cola And McDonald's Left Russia, Their Brands Stayed Behind | Checkout
Coca-Cola And McDonald's Left Russia. Their Brands Stayed Behind
Coca-Cola sees 'lag' as increased marketing spend fails to translate to revenue rise
Coca-Cola takes 'One Brand' marketing strategy global with 'Taste the Feeling' campaign
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